YouTube Beacons
Remember when everyone thought YouTube was just animal videos?
While working at co:collective, I helped create the YouTube "Beacons" campaign. Our goal was to show the real YouTube: a place where creators and fans come together to do amazing things.
We created 14 separate campaigns across the US and UK, brining YouTube to the attention of worldwide media.
If you’d like to dive deeper into any of these campaigns, go for it.
It’s a LOT.
Epic Rap Battles of History
Video Game High School
Grace Helbig
Hannah Hart
Tyler Oakley
Lilly Singh
SORTEDfood
Copa90
DudePerfect