Obama 2012 — "Your First Time"

For Barack Obama's 2012 campaign, we needed to get young, first-time voters to the polls.

Naturally, we turned to sex.

That led to a video starring Lena Dunham. It was viewed 2.5 million times during the campaign

#3 commercial of 2012
-Time Magazine

"[It] appears to have won the presidential election."
-LA Times

It also pissed a lot of people off.

Spurred on by these efforts, the Obama campaign got 1.25 million more youth votes than it did in 2008.

Fun fact! The tagline for this campaign was originally "Swipe Your V-Card" but Obama wasn't into it.

Created with the very sexy Nathan Phillips.