THE GABAGHOUL
Sometimes ideas appear where you least expect them. Philly-based meat and cheese company Dietz & Watson asked, “What should we do in October?”
We created the Gabaghoul, a ghastly gourmand with a Halloween cooking show. The character was played by Vincent Pastore, aka Big Pussy from The Sopranos.
The campaign was picked up by film and culture sites across the Internet, and even inspired fan art. AdAge named it one of its “Best Halloween Campaigns” which makes me happier than any other award I’ve won.
