Emotional Support Dogs

Nobody likes losing. Especially during the Super Bowl. But there’s nothing so sad, a hot dog can’t make it better.

In February 2022, my team helped Dietz & Watson launch “Emotional Support Dogs.” If your team lost the big game, all you had to do was tweet #DietzSupportDogs and we delivered a warm, comforting hot dog right to your door.

The Bengals lost to the Rams, and we delivered thousands of hot dogs to fans around the country.

ROLE: CD & writer

AGENCY: RTO+P

COLLABORATORS: STEVE O’CONNELL, TODD TAYLOR, NIALL SEGUNDO, DAVE WIEST