e.l.f. beauty — “So Many Dicks”

While other companies were turning their backs on DEI, e.l.f. Beauty doubled down. They took aim at corporate boards, which are still largely white and male.

We took over NYC’s financial district with over 100 different digital assets and “So Many Dicks” became one of the most viral campaigns of the year, and was shortlisted for 10 Cannes Lions including Glass & Titanium.

Plus, it made real change. As part of the effort, e.l.f. sponsored a group of diverse candidates through the National Association of Corporate Directors. So far, 10% of them have been placed on real boards.