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DIETZ NUTS

Dietz & Watson is a meat & cheese company based in Philadelphia. For the 2019 Super Bowl, we helped them launch a new product. They’re savory meat bites, but based on a joke from Dr. Dre’s 1992 album “The Chronic” we named them “Dietz Nuts.”

We created a spot featuring Craig Robinson and his brother Chris. The ad was featured on several “Best of the Super Bowl” lists. Dietz Nuts are now the company’s best-selling snack.

 
business insider
uproxx
dietz nuts box
variety pack

ROLE: CD & writer

AGENCY: RTO+P

COLLABORATORS: STEVE O’CONNELL, STEVE RED, TODD TAYLOR, JUSTIN RENTZEL