youtube beacons.gif

YouTube Beacons

Remember when everyone thought YouTube was just animal videos?

While working at co:collective, I helped create the YouTube "Beacons" campaign. Our goal was to show the real YouTube: a place where creators and fans come together to do amazing things. 


The campaign put YouTube on the map as a legit content platform.

We made a ton of fun stuff.


Here are a few selected videos from the campaigns:

And here’s the obligatory case study.