YouTube Beacons
Remember when everyone thought YouTube was just animal videos?
While working at co:collective, I helped create the YouTube "Beacons" campaign. Our goal was to show the real YouTube: a place where creators and fans come together to do amazing things.
The campaign put YouTube on the map as a legit content platform.
We made a ton of fun stuff.
Here are a few selected videos from the campaigns:
And here’s the obligatory case study.