Tyler Oakley

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It's hard to be weird. 

But Tyler Oakley has become one of the world's top YouTube creators by daring to be himself, and inspiring others to do the same.

 

 

Fan-Generated Ads

We had Tyler ask his community of over 7M fans to share videos about what makes them strange and unique, using the hashtag #DareToBeYou

Thousands of brave fans shared their most intimate moments, which became part of Tyler's national TV campaign.

Tyler Oakley TV Spot - :30

To thank his fans for participating, Tyler posted a longer video on his channel.

It gets pretty emotional.

Tyler Oakley Community Video - 2:00

Dare Tyler

We had fans write dares for Tyler, then filmed him answering them for this interactive ad. Each time you spin the wheel, Tyler does a different dare. (Don't do it though, this is just a GIF).

And of course, we put Tyler's face all over town.