Iceland is a small country.
Reyka is a small-batch Icelandic vodka.
With a small marketing budget.
WORLD CUP 2018
Despite all odds, Iceland qualified for the 2018 World Cup. The US, however, did not. We knew we had an opportunity on our hands.
Iceland did not go home with the cup. But for Reyka, the 2018 World Cup was a win.
SOCIAL MEDIA VIDEOS
It’s hard to explain what makes Reyka so unique. So we let an Icelander do it.
In print and outdoor media, our approach was a little different. We created a surreal, otherworldly version of Iceland, full of strange beasts and vivid colors.
The point is, Iceland is wonderfully weird.
Reyka doesn't make flavored vodka. But on April Fools day, we pretended that they did.