YouTube Kids

YouTube Kids is an app designed to help kids safely explore the world of YouTube.

We had 10 real kids make up stories, then illustrated those stories with content found in the app.

The point is, kids think up some weird stuff.

Introducing YouTube Kids - 1:21

We also made a series of short TrueView spots to highlight specific aspects of the app.

Haunted House :30

After we filmed the kids, we asked them a few questions about their experience. 

Behind the Scenes 1:06

Created with Tiago Veiga, Xavier Teo and Ant White.