The Magic of Macy's
I was lucky enough to work on the "Magic of Macy's" campaign, which imagined that all the celebrities who sold products at Macy's actually worked there. I got to meet such luminaries as Martha Stewart, Emeril Lagasse, Mariah Carey, Jessica Simpson, Usher, Queen Latifah, and unfortunately, Donald Trump.
100 Ways to Make Magic
I helped create the official Macy's handbook, distributed to every employee at the company.
The book has 100 ideas for creating magical customer service experiences. Plus a few surprises.
I also helped create "Believe," the holiday campaign that revitalized Macy's after a really tough slump.