The Magic of Macy's

I was lucky enough to work on the "Magic of Macy's" campaign, which imagined that all the celebrities who sold products at Macy's actually worked there. I got to meet such luminaries as Martha Stewart, Emeril Lagasse, Mariah Carey,  Jessica Simpson, Usher, Queen Latifah, and unfortunately, Donald Trump.

100 Ways to Make Magic

I helped create the official Macy's handbook, distributed to every employee at the company.

The book has 100 ideas for creating magical customer service experiences. Plus a few surprises.



I also helped create "Believe," the holiday campaign that revitalized Macy's after a really tough slump.