JetBlue — "Welcome Bigwigs"

February 2009. The economy was in shambles.

Fancy-pants CEOs could no longer afford their expensive private jets. 

Enter JetBlue, America's favorite low-cost airline. We ran ads in the New York Times inviting newly-jetless executives to enjoy JetBlue's comfy leather seats and free snacks. 

 

The Full Story

Check out this video to get the full effect of the campaign.

Reactive Radio

We hired Will Lymon, narrator of Frontline, to be the voice of the campaign.

Spots were written and produced within hours of breaking news, and aired the next day.

The CEO's Guide to Jetting

And Bob Odenkirk helped us make three instructional videos called "The CEOs Guide to Jetting." 

 

The campaign was pretty nuts in the press for a while.

Created with bigwigs Matt McDonald & Wayne Best.