AMP Energy — Full Contact Skydiving

AMP Energy wanted to mock Red Bull's over-the-top sports videos.

So we created a sport so extreme, it couldn't possibly be real.

The video directed viewers to fullcontactskydiving.com, made to look like a real sports organization.

We were flooded with emails. 

Lots of people thought FCS was a real thing. Others thought we were idiots.

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The campaign ended with a follow-up video revealing the prank. 

 

 

 

 

Created with the super-extreme Kevin Mulroy.