AMP Energy — Full Contact Skydiving
AMP Energy wanted to mock Red Bull's over-the-top sports videos.
So we created a sport so extreme, it couldn't possibly be real.
The video directed viewers to fullcontactskydiving.com, made to look like a real sports organization.
We were flooded with emails.
Lots of people thought FCS was a real thing. Others thought we were idiots.
The campaign ended with a follow-up video revealing the prank.