Dietz & Watson
Dietz & Watson is a meat and cheese company based in Philadelphia. They’ve been run by the same family for 80 years, and the brand needed a little boost.
Leading up to the 2019 Super Bowl, we helped Dietz & Watson launch a brand new product. They’re savory meat bites, but because we have the maturity of 13-year-olds, we named them “Dietz Nuts.”
To launch the product, we created a spot featuring Craig Robinson and his brother Chris.
This is a real product you can actually buy. The spot ran only in Philadelphia and Boston, but was named on many “Best of the Super Bowl” lists.
The 2018 Super Bowl was all about “Dilly Dilly.” And since our client was a deli… the joke kind of wrote itself.
On the day of the Super Bowl, we kicked off a livestream on Facebook where we gave away meats and cheeses from a medieval deli. We even hand delivered them in the Philly area.
IT'S A FAMILY THING
We launched Dietz & Watson’s new brand platform "It's a Family Thing." For our first national tv campaign, we turned to a real-life family, Andy Roddick & Brooklyn Decker. They're adorable.