Dietz & Watson

Dietz & Watson is a meat and cheese company based in Philadelphia. They’ve been run by the same family for 80 years, and the brand needed a little boost.

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Leading up to the 2019 Super Bowl, we helped Dietz & Watson launch a brand new product. They’re savory meat bites, but because we have the maturity of 13-year-olds, we named them “Dietz Nuts.”

To launch the product, we created a spot featuring Craig Robinson and his brother Chris.

This is a real product you can actually buy. The spot ran only in Philadelphia and Boston, but was named on many “Best of the Super Bowl” lists.

We also created and sold a line of Dietz Nuts gear.

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The 2018 Super Bowl was all about “Dilly Dilly.” And since our client was a deli… the joke kind of wrote itself.

On the day of the Super Bowl, we kicked off a livestream on Facebook where we gave away meats and cheeses from a medieval deli. We even hand delivered them in the Philly area.



We launched Dietz & Watson’s new brand platform "It's a Family Thing." For our first national tv campaign, we turned to a real-life family, Andy Roddick & Brooklyn Decker. They're adorable.


In 2019, we helped Dietz & Watson create its biggest PR stunt yet: a pop-up shop in downtown Philadelphia. It’s the world’s largest collection of meat and cheese inspired apparel. At least we think it is.

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