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Dietz & Watson

Dietz & Watson is a meat and cheese company based in Philadelphia. They’ve been run by the same family for 80 years, and the brand needed a little boost.


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DIETZ NUTS

Leading up to the 2019 Super Bowl, we helped Dietz & Watson launch a brand new product. They’re savory meat bites, but because we have the maturity of 13-year-olds, we named them “Dietz Nuts.”

To launch the product, we created a spot featuring Craig Robinson and his brother Chris.

This is a real product you can actually buy. The spot ran only in Philadelphia and Boston, but was named on many “Best of the Super Bowl” lists.


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DELI DELI

The 2018 Super Bowl was all about “Dilly Dilly.” And since our client was a deli… the joke kind of wrote itself.

On the day of the Super Bowl, we kicked off a livestream on Facebook where we gave away meats and cheeses from a medieval deli. We even hand delivered them in the Philly area.

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IT'S A FAMILY THING

We launched Dietz & Watson’s new brand platform "It's a Family Thing." For our first national tv campaign, we turned to a real-life family, Andy Roddick & Brooklyn Decker. They're adorable.

Created at RTO+P with Todd Taylor, Steve O'Connell, Steve Red and others.