Brady “Gunboxing”
The Brady Campaign to Prevent Gun Violence wanted help to end “family fire,” injury or death caused by an improperly stored gun in the home.
Playing off the online trend unboxing we created gunboxing, a video format in which someone shows how to safely store a gun by placing it in a safe.
Featuring influential athletes, the campaign bridged the gap between gun owners and safety advocates, taking a non-judgmental approach to gun storage.
