ACLU “We Show Up”
The ACLU is a busy organization. They fight for immigrants’ rights, reproductive freedom, criminal justice, voting rights, free speech, LGBTQ+ rights, racial justice, and more.
But when you do so many different things, how do you talk about yourself?
We created the brand message “We Show Up” which unified ACLU’s wide-ranging activism. It came to life in a series of 8 documentaries. These were cut into short videos for YouTube and social media, each focusing on a different issue.
I traveled all over the country for this project, and was amazed at the work these people do. They truly show up every day.
Here are the :30 spots created from the documentary content, each designed to introduce one ACLU issue.
Watch the full criminal justice documentary here.
Watch the full trans rights documentary here
Watch the full free speech documentary here.
Watch the full immigrants’ rights documentary here.
Watch the full voting rights documentary here.
Watch the full reproductive rights documentary here.
The final project was especially powerful, as we interviewed Leona Tate, one of the first Black students to integrate a formerly all-White school in 1960. That’s her in the photo. Watch the full racial justice documentary here.